You've already tried the usual three.
Boosting random posts
A tenner here, twenty quid there. Likes go up — trial bookings don't. No system, no tracking, no result you can repeat.
Ads with no system
The leads arrive… and sit in your inbox. No follow-up process, no booking system, no idea what's working.
Hiring an agency
Big promises, monthly retainer, lock-in contract — and leads who never show. Nobody knows your school like you do.
Your real enemy isn't the algorithm. It's inconsistency — in how enquiries are handled, how students are kept, and how sales conversations happen. The fix isn't more hustle. It's a growth system, installed in the right order.
"Four leads, two have already signed up. They came in yesterday for a trial and two more are coming in today — and the ad has only been live since yesterday morning. I'm delighted, because I always used an agency for ads." — Martin · martial arts school owner, Ireland
A network of school owners who refuse to stay small.
The Martial Art Business Growth Network is a coaching community for martial arts school owners. Real coaching, proven systems, and a room full of owners one step ahead of you — so every problem you hit, someone in the network has already solved.
The MABGN Growth System.
Nine steps across three stages, installed in the right order — the step-by-step system martial art school owners use to get more members, more money and more time, without the chaos. Proven with martial art businesses across the UK and Europe.
Magnetic Marketing
A simple system that keeps new trials coming in every week.
Retention Blueprint
Help students stay longer, keep improving, and feel they belong.
Sales Synergy
Turn more trials into paying members — with no hard sell.
"Mission accomplished — 30 new members. Never in my wildest dreams had we dreamt of a 30-new-student month."— Antonio · ASBBA Martial Arts, Birmingham
Event Maximizer
Run events all year that bring in extra money.
Merchandise Mastery
Sell gear and uniforms in a way that adds real profit.
Premium Programs
Offer a higher-priced programme for your keenest students.
"£8,500 from the personal shopper campaign. New point of sale and online shop, everything moved across. £3.5k income already from next week's grading."— Simone · Simone Hopkins & Sons Martial Arts Academy
Staff Success
Build a team you can trust to teach, lead and take charge.
AI & Automation Advantage
Save real hours with simple automations — not shiny gadgets.
Owner Optimisation
Run your week to a plan, so you lead instead of firefight.
"Over the past four years I've taken four months out for two knee surgeries and recovery — and nothing fell apart. My team step up even more when I'm out for a while."— Simone · MABGN member
A school that grows without the chaos — and runs without you stuck in the middle. You'll know it's working when your team can run the school for 3+ days without you. That's what all 9 steps, done in order, are built to do.
Add 100 new members in the next 6 months.
Without wasting money on random ads — and without handing another penny to a marketing agency. A free live masterclass on Zoom, taught by Rick.
- Why "better marketing" alone never fixes inconsistent enrolments
- The front-end machine that turns strangers into booked trials, week after week
- The simple maths behind adding 100 members in six months
- The three-day autonomy test — proof your school can run without you
"Still buzzing from Sunday's training. I'm using the contents of the 9-step model it created and mass-creating four weeks of Facebook posts, a two-month email campaign and content for our members. Love it when one task produces so much." — Simone · Simone Hopkins & Sons Martial Arts Academy
Everything you get when you join.
Twenty years of martial art business systems — every walkthrough video, template, action sheet and swipe file — plus the coaching to install them.
- £6,000
The entire MABGN curriculum
Step-by-step installs of the most powerful systems we've built in 20 years — the nine Growth System modules: Magnetic Marketing, Retention Blueprint, Sales Synergy, Event Maximizer, Merchandise Mastery, Premium Programs, Staff Success, AI & Automation Advantage and Owner Optimisation.
- £1,200
New content every single month
2–3 hours of fresh, actionable training — backed by £150,000+ invested in mentors.
- £1,200
Martial Art Instructor University 2.0
Build a strong instructor team easily and predictably — adds £1,000's to your bottom line.
- £796
Weekly 1-on-1 calls
Deep dives into your business: clarity, a sounding board, and accountability to get it done.
- £1,997
The Business AI Advantage course
Practical AI tools and strategies from a certified AI consultant — plus tailored coaching calls.
- £400
Live Zoom calls every two weeks
Questions answered, momentum kept, sharp trainings on set topics.
- Priceless
The Growth Network community
No egos, no attitudes — feedback and support on staff, students, business and mindset.
- £5,000
Quarterly mastermind at HQ
A full day of planning, problem-solving and 90-day clarity in Central Birmingham.
- £1,000
Google & Facebook ads training
Fortnightly marketing coaching — the fundamentals of filling trials with ads.
- £499
Bonus: Ultimate Leadership Academy
Our most successful sub-programme — far more than teaching juniors to hold pads.
Real schools. Real growth.
"Rick, you hold me accountable. There are no excuses for procrastination with you — and I love that. I push harder now you're mentoring me, for three reasons: I want to make you proud, I want to make me proud, and I don't want to be on the receiving end of 'why didn't you do it when you could have?' I was genuinely on the verge of giving up before." — Justyn · MABGN member, 24 years in business
Grew from 215 members to over 300 — the biggest single jump in the network, and it happened in six months.
"I was losing around 20 members a month. I've now grown my school by 20 new members." A forty-member swing, from a school he'd nearly walked away from.
"We only lost 5 students over summer 2026, compared to 20 over summer 2025." Same school, same summer, a retention system in between.
"Never in my wildest dreams had we dreamt of a 30-new-student month." Cost per lead also fell from £25–£30 to £5.
"January finished £4,000+ up on last January — a direct result of better systems, clearer roles and consistent execution. That clarity freed up around 10 hours every week."— Stephen · SNW Karate, Ellesmere Port & Chester
"March has been the best month to date — not just this year, but for the past two years. 27 new enrolments in March."— Stephen · SNW Karate
"For the first time in 10 years I've been able to actually see the fruits of my labour, by being on the outside looking in."— Daniyaal · Daniyaal's Martial Arts Academy
"My offer went out at lunchtime today and has generated £750 so far — thank you Rick for the amendments we spoke about on yesterday's call." Later that day: over £1,000.— Lee · Aro Fitness Kickboxing
"I've employed my first two external members of staff and secured full funding for our summer holiday camps — almost £13K. It only took me 22 years."— James · Kitsune Martial Arts, Kidderminster & Bromsgrove
"12 Facebook ads currently returning £8.94 per lead across 114 leads. We've also seen several ex-members return."— James · Kitsune Martial Arts
"70 CVs in a few days, 9 candidates for a Zoom interview — just by following Rick's staff onboarding training. Step back, plug in, switch on."— Daniyaal · Daniyaal's Martial Arts Academy
"Everyone was on board: 7 children's class assistants, 5 kickboxing assistants and 2 adult programme instructors. Only took 15 years!"— Sean · SKMA Martial Arts, Totton
"Day off booked tomorrow, all classes covered. I'm feeling much more relaxed about the future — there's a team of people with me now."— Sean · SKMA Martial Arts
"I set a goal to clear my credit card — it had been maxed out for 16 months and I couldn't see any headway. This month it sat at zero for the first time in two years."— Antonio · ASBBA Martial Arts
"I finally had an operation I'd been waiting for. The team covered every single session bar one — the students were barely affected. We've also had £10K of summer funding approved."— James · Kitsune Martial Arts
"20% increase in Q1 net revenue. Operational cost down through streamlining staff hours — and retention has stayed under 2%."— Kiel · MABGN member
"Worked three days last week — wow! No more Sunday afternoon blues. Dividends collected this year are up 36% on last year."— Michael · Solent Family Martial Arts
Built by someone who stood where you stand.
Rick Dubidat is a 2× World Champion, European and British Champion, and former GB Team Captain — who then took his own school from 70 students to 700+, across multiple locations, with a team of 26. And at its peak it taught him one thing very quickly: more members didn't mean more happiness. He'd built himself a job he couldn't escape — until he fixed the systems.
"I'll never forget one 'guru' shouting, 'When are you going to buy your dream car?! Just do it!' That was about as deep as their advice went."
What he really wanted was more profit, fewer problems, more time with his wife and two children, and a greater impact in his community. So he flipped the script. After a decade in corporate management at top European software houses — and certification as an AI consultant, marketing consultant and business coach — he built the network he wishes he'd had, backed by a team of coaches with the same scars.
- 2×World Champion
- 700+members in his own school
- 26staff on his team
- 20 yrsof business systems distilled
Before you ask.
- What actually happens on the Growth Call?
- Ten minutes, and it's a diagnosis rather than a pitch. You give us your numbers, we give you a straight read on where your school is leaking — leads, trials, conversion, retention or price — and the three things capping your growth. By the end it's obvious we should keep talking, or it isn't. Both are a fine outcome.
- What does it cost?
- It depends on the size of your school and whether you're single-site or multi-site, so we give you the exact number on the call rather than a range that turns out to be wrong. What we can tell you now: there's no lock-in contract, and nobody is asked to decide on the call itself.
- Am I too small for this?
- Most members come to us doing under £10k a month with inconsistent enrolments — that's the problem the nine steps were built to fix. If your school is genuinely too early for it, we'll say so on the call instead of taking your money.
- How much time does this take?
- The coaching is a weekly 1-on-1 call and a live group Zoom every two weeks, plus a quarterly planning day at HQ. The systems themselves are installed once and then run — the whole point of the nine steps is to give you time back, not spend it.
- What if I'm not tech-y?
- Nothing here needs you to be. The automation module is deliberately simple tools that save real hours, not shiny gadgets — members describe it as step back, plug in, switch on. Anything you get stuck on, you bring to your weekly call.
- Do I need to run paid ads?
- No. The system fundamentals come first — paid ads only amplify what already works. Most members fix their enquiry handling and retention before spending a penny on ads.
- Who is this for?
- Martial art school owners tired of inconsistent enrolments — whether you teach karate, BJJ, taekwondo, kickboxing or anything in between.
Walk through the glass.
Book a free Growth Call. Ten minutes, your numbers, and a straight answer on what's keeping your school empty — and the plan that fills it.
"Running a martial arts school can feel quite isolating, and it's easy to get comfortable with your own excuses. Having mentors prepared to challenge my thinking and ask the questions I'd sometimes avoid asking myself — that's what changed it." — Stephen · SNW KarateBook a Growth Call